Blues on the Radio: the Live Downtown Games, UV safety and more in July

Blue Cross Blue Shield of Michigan is pleased to collaborate with its four Live Downtown partners (Compuware, Quicken Loans, Strategic Staffing Solutions and DTE Energy) to bring the first Live Downtown Games to life in downtown Detroit. The daily events, which celebrate the July 25, 2012 one-year anniversary of the Live Downtown program, will be a central point of discussion when Blues personalities take to the local airwaves in July.

The Healthier Michigan Radio Show

This month the spotlight is on some of the Blues’ partnerships and efforts downtown with Detroit’s Live Downtown Games and the Live Downtown initiative. Host Ann Thomas, of WJR-AM, convenes a full house of guests who all share a passion for Detroit:

  • Grace Derocha, registered dietitian and health coach, BCBSM
  • Tom Anderson, director of Wellness and Work Life, Compuware
  • Stephanie Stevenson, vice president of benefits, Quicken Loans
  • Carl Bentley, senior vice president, Strategic Staffing Solutions
  • Susan Bailey, manager of Wellness & Health Promotion, DTE Energy

The hour-long show will be available online or as a podcast after July 16, or be sure to tune in to it on the air on the following stations:

  • WJR in Detroit — 7-8 p.m. Monday, July 16
  • WJIM-AM in Lansing — 7-8 p.m. Tuesday, July 10
  • WTCM-FM in Traverse City — 9-10 p.m. Monday, July 9
  • WOOD-AM in Grand Rapids — 9-10 p.m. Sunday, July 8
  • WATZ-AM in Alpena — 11 a.m.-noon Wednesday, July 25

Tricia Keith

Live Downtown Games featured on ‘Destination 313’

Tricia Keith, the Blues’ vice president, Corporate Secretary and Services, will be a guest on Quicken Loans’ “Desination 313” radio show on WJR with hosts Paul W. Smith and Stephen Luigi Piazza, Quicken’s vice president. Daily events will take place July 23-27, from 11 a.m. to 1 p.m. in the central business district of downtown Detroit, with medals awarded daily and a Live Downtown Games champion crowned at the end of the week. (We’ll be talking more about the Games here in future blog posts.)

Listen for Keith’s appearance when the show airs at 7 p.m. Friday, July 20, or visit the Destination 313 website for a podcast version after the show airs.

On the Lansing, Saginaw airwaves

Kevin Klobucar

Joining the Blues on the Radio this month is guest Kevin Klobucar, president and CEO of Blue Care Network. Kevin chats with Johnny Burke of WHNN-FM in Saginaw and Stephanie McCoy of WITL-FM in Lansing about Healthy Blue Xtras, BCN’s new HMO Health Savings Account plan, and how the Blues work with the best hospitals and doctors in Michigan to enhance the quality of health care, reduce costs and improve health outcomes.

Tigers Radio

Andrew Hetzel, BCBSM’s vice president of Corporate Communications, joins play-by-play caller Dan Dickerson each Sunday throughout the month on the Detroit Tigers Radio Network. This month Hetzel discusses UV safety, the BCN HMO HSA plan, Keep Fit, a new individual plan from BCBSM, and more.

Photo by Girl.in.the.D

Live Downtown Residency Incentives are Helping to Rebuild Detroit

Efforts by engaged businesses and their activated employees to bring people to live where they work and play are breathing new life into downtownDetroit.

I spoke Tuesday at the annual luncheon meeting of the Downtown Detroit Partnership. As I look around at the progress we’ve made under the leadership of Cindy Pasky, I’ve never seen more buzz or tangible action on the streets.

Drawing Residents

The response to Live Downtown, a cash incentive program designed to bolster residency in the central business district and key adjoining neighborhoods, has been tremendous. In the first six months after we announced it in July 2011, we’ve approved more than 100 applications for new home purchases and rentals, existing rentals and home renovations. Another 250 employee applicants, including 50 pre-approved applicants, are in the pipeline.

More than three quarters of the applications to the program are coming from suburban residents who want to move into the city. At Blue Cross alone, we’ve had more than 12,000 hits to our internal Live Downtown website and nearly 200 employees who have applied for the program.

Live Downtown is a $4 million-plus initiative by the Blues, Compuware, Quicken Loans, DTE Energy and Strategic Staffing Solutions. Eligible participants can get a forgivable loan of up to $20,000 to purchase a home, $3,500 for a new rental and up to $5,000 for exterior renovations for projects worth at least $10,000.

Core Investments

Commitments from the five companies that sponsor Live Downtown have led to 7,000 additional jobs and roughly $120 million in new investment in Detroit since 2010.

This week, in fact, sees more than 280 BCBSM employees report for work for the first time at renovated offices in the Renaissance Center Tower 600. Another 305 will join them next week after relocating from Southfield, and by this summer, when our final moves have been completed, Blue Cross will have more than 6,300 employees on its unified downtown Detroit campus.

The moves add to the great progress we’re making at the DDP, a sampling of which are listed below (or read our 2012 Annual Report):

  • Developing a new Downtown Retail Strategy to work with downtown property owners with the goal of attracting 15 to 20 new retailers into Woodward Avenue storefronts by 2014
  • Supporting the Detroit Public Lighting Department as it retrofitted more than 1,000 streetlights to use energy-efficient LED lights in key areas of downtown
  • Launching D:hive, a collaborative effort to attract and retain new talent to Detroit through services including referrals, tours, real estate market information and start-up classes for aspiring entrepreneurs

While this is a great start, we’re nowhere near being done. The city’s current financial crisis shows that tough decisions — and far-sighted thinking and investment — are needed from business, residents and all who love Detroit.

But as I told Carol Cain for a recent Detroit Free Press column, I remain confident about the investments Blue Cross and others are making. If we work together in a sustained effort, momentum is on our side.

Daniel J. Loepp is president and CEO of Blue Cross Blue Shield of Michigan and the executive committee chairman of the Downtown Detroit Partnership.

Photo by utopiandreaming

Public Television Report Featuring Blue Cross Examines Downtown Detroit Revitalization

A screen capture from the Nightly Business Report segment.

Public television program Nightly Business Report recently aired a story about how efforts to breathe life into downtown Detroit by attracting residents are reaping rewards for businesses and the local economy. The report featured interviews with Daniel J. Loepp, BCBSM’s president and CEO and the executive committee chair of the Downtown Detroit Partnership. He and others, including Blues employee Craig Steiner, spoke about Live Downtown, a program sponsored by Blue Cross, DTE Energy, Strategic Staffing Solutions, Quicken Loans and Compuware Corp. that offers financial incentives for employees to live where they work.

Watch the video on Downtown Detroit Revitalized by Businesses Relocating below:

Live Downtown Residency Incentives Reflect Tangible Momentum For Detroit

As a native Detroiter, I’ve heard plenty of talk over the years about rebirth and revitalization. Much of it, sadly, amounted to very little concrete action. That’s why I’m so proud that Blue Cross Blue Shield of Michigan is part of a new initiative to strengthen some of the city’s premier neighborhoods by bringing in more residents.

Announced today, Live Detroit follows the ongoing move of 3,000 Blues employees from the suburbs to downtown Detroit. It’s also the latest entry in a growing list of ways the Blues are actively supporting Michigan’s core cities.

Read more of this post