Blues on the Radio: the Live Downtown Games, UV safety and more in July

Blue Cross Blue Shield of Michigan is pleased to collaborate with its four Live Downtown partners (Compuware, Quicken Loans, Strategic Staffing Solutions and DTE Energy) to bring the first Live Downtown Games to life in downtown Detroit. The daily events, which celebrate the July 25, 2012 one-year anniversary of the Live Downtown program, will be a central point of discussion when Blues personalities take to the local airwaves in July.

The Healthier Michigan Radio Show

This month the spotlight is on some of the Blues’ partnerships and efforts downtown with Detroit’s Live Downtown Games and the Live Downtown initiative. Host Ann Thomas, of WJR-AM, convenes a full house of guests who all share a passion for Detroit:

  • Grace Derocha, registered dietitian and health coach, BCBSM
  • Tom Anderson, director of Wellness and Work Life, Compuware
  • Stephanie Stevenson, vice president of benefits, Quicken Loans
  • Carl Bentley, senior vice president, Strategic Staffing Solutions
  • Susan Bailey, manager of Wellness & Health Promotion, DTE Energy

The hour-long show will be available online or as a podcast after July 16, or be sure to tune in to it on the air on the following stations:

  • WJR in Detroit — 7-8 p.m. Monday, July 16
  • WJIM-AM in Lansing — 7-8 p.m. Tuesday, July 10
  • WTCM-FM in Traverse City — 9-10 p.m. Monday, July 9
  • WOOD-AM in Grand Rapids — 9-10 p.m. Sunday, July 8
  • WATZ-AM in Alpena — 11 a.m.-noon Wednesday, July 25

Tricia Keith

Live Downtown Games featured on ‘Destination 313’

Tricia Keith, the Blues’ vice president, Corporate Secretary and Services, will be a guest on Quicken Loans’ “Desination 313” radio show on WJR with hosts Paul W. Smith and Stephen Luigi Piazza, Quicken’s vice president. Daily events will take place July 23-27, from 11 a.m. to 1 p.m. in the central business district of downtown Detroit, with medals awarded daily and a Live Downtown Games champion crowned at the end of the week. (We’ll be talking more about the Games here in future blog posts.)

Listen for Keith’s appearance when the show airs at 7 p.m. Friday, July 20, or visit the Destination 313 website for a podcast version after the show airs.

On the Lansing, Saginaw airwaves

Kevin Klobucar

Joining the Blues on the Radio this month is guest Kevin Klobucar, president and CEO of Blue Care Network. Kevin chats with Johnny Burke of WHNN-FM in Saginaw and Stephanie McCoy of WITL-FM in Lansing about Healthy Blue Xtras, BCN’s new HMO Health Savings Account plan, and how the Blues work with the best hospitals and doctors in Michigan to enhance the quality of health care, reduce costs and improve health outcomes.

Tigers Radio

Andrew Hetzel, BCBSM’s vice president of Corporate Communications, joins play-by-play caller Dan Dickerson each Sunday throughout the month on the Detroit Tigers Radio Network. This month Hetzel discusses UV safety, the BCN HMO HSA plan, Keep Fit, a new individual plan from BCBSM, and more.

Photo by Girl.in.the.D

Blues on the Radio: Focusing on Men’s Health Month in June

The June installment of The Healthier Michigan Radio Show focuses on BCBSM’s commitment to men’s health and the initiatives surrounding Men’s Health Month. WJR-AM program host Ann Thomas speaks with:

  • Ken Dallafior, Senior Vice President of Group Business and Corporate Marketing at Blue Cross, talks about how he and Detroit Lions quarterback Matthew Stafford have been hard at work on the Men of Michigan Health Challenge.
  • Dr. Ray Littleton, of Henry Ford Hospital, speaks about his involvement with the “Man Up! For Better Health” initiative. 
  • Marshall Booker, deacon of Messiah Baptist Church, and Cle Jackson, Blue Cross’s senior community liaison in West Michigan, discuss the annual “Real Men Can Cook” competition and how it’s proving that real men can cook healthy.

The hour-long show is available online or as a podcast, or listen to it on the air on the following stations:

  • WTCM-FM in Traverse City — 9-10 p.m. June 11
  • WATZ-AM in Alpena — 11 a.m.-noon June 20

Tigers Radio

Andrew Hetzel, BCBSM’s vice president of Corporate Communications, joins play-by-play caller Dan Dickerson each Sunday throughout the month on the Detroit Tigers Radio Network. This month Hetzel discusses childhood obesity, Healthy Blue Xtras and more. You can listen to Hetzel’s 3-minute segment with Dickerson on what the Blues are doing to combat childhood obesity here.

WTCM Radio

Jeff Connolly, president for West Michigan Operations and Managed Care for BCBSM, appears each Monday around 6:30 a.m. on WTCM. On June 18, he discusses Blue Care Network’s recent expansion in the Upper Peninsula, while summer savings members can realize through the Healthy Blue Xtras program are the focus June 25.

WOOD Radio

Connolly continues his regular appearances with WOOD-AM host Steve Kelly each Tuesday throughout June. Connolly and Kelly will discuss Men’s Health Week on June 12 and the Blues’ cardiovascular consortium partnership with Michigan hospitals June 19.

Winners Announced as Blue Cross’ Win by Losing Competition Completes its Sixth Round

Participants in the first six rounds of Win By Losing have lost the equivalent weight of three elephants.

Since fall of 2009, the Win by Losing weight-loss challenge has proven to be an effective and life-changing program for BCBSM members who participate. Throughout the six rounds held to date, participants from Blue Cross customer groups across the state have collectively lost more than 40,000 pounds — the weight equivalent of three elephants.

In round six, teams lost more than 11,300 pounds. TGI Direct, last year’s back-to-back winner, once again earned their bragging rights and this year, a few new companies earned theirs. Round six winners are:

Throughout this nine-week program, Blue Cross provides participating groups with weekly motivation via email and free tools on bcbsm.com/yourhealth that are available for anyone’s use. Tools include wellness videos, meal plans, diet and exercise tips, and much more.

Round seven kicks off in August 2012. Visit bcbsm.com/yourhealth or email winbylosing@bcbsm.com for more information.

Photo by brittanyhock

Blues on the Radio: Month-Long Spotlight on Revitalizing Michigan Cities in May

In May, The Healthier Michigan Radio Show that airs on radio stations throughout the state will focus on all of the exciting developments happening in Detroit, Lansing and Grand Rapids that are helping to revitalize the state. Program host Ann Thomas will speak with:

  • Dan Loepp, president and chief executive officer of Blue Cross Blue Shield of Michigan, about the investments made by the Blues to help boost Detroit’s economy
  • Bud Denker, senior vice president of Penske Corporation, about the many ways that metro Detroit and Michigan will benefit from the return of the Detroit Grand Prix
  • Tricia Keith, vice president, corporate secretary and services of Blue Cross Blue Shield of Michigan, about why rebuildingDetroit is such an important mission for the Blues and its employees
  • Jeff Connolly, president for West Michigan Operations and Managed Care at Blue Cross Blue Shield of Michigan, about how the Blues support West Michigan through various local partnerships and opportunities

The hour-long show is available online or as a podcast and is scheduled to air at the following times on the following stations:

  • WJR-AM in Detroit – 7-8 p.m. Tuesday, May 1
  • WJIM-AM in Lansing – 7-8 p.m. May 1
  • WOOD-AM in Grand Rapids – 9-10 p.m. Sunday, May 6
  • WTCM-FM in Traverse City – 9-10 p.m. Monday, May 14
  • WATZ-AM in Alpena – 11-11:45 a.m. Wednesday, May 23

WOOD Radio

If you live on Michigan’s west side, listen for Connolly on his regular Tuesday segment with WOOD host Steve Kelly. Connolly will discuss topics including the Blues’ Body & Soul walking challenge. This initiative brings African-American churches together in the area to compete for wellness grants. Other topics include the Collaborative Quality Initiatives (CQI) under way with Michigan hospitals to improve health care quality while lowering costs, and the role of free clinics for the uninsured.

Tigers Radio

Finally, Andrew Hetzel, BCBSM’s vice president of Corporate Communications, joins Dan Dickerson each Sunday throughout the month on the Detroit Tigers Radio Network. This month Hetzel will discuss National Nurses Week, Employee Health & Fitness Month, the Blues’ partnership with Michigan doctors and hospitals to lower health care costs and improve quality, and the Healthy Blue Xtras member program that provides special discounts to Michigan Blue Cross members at retailers throughout the state.

Photo by MeijerGardens

Blues on the Radio: Health Benefits of Walking Take Center Stage in April

Blue Cross personalities appear regularly on a variety of FM and AM radio programs throughout the state and we’re going to start sharing those interviews regularly here on Blues Perspectives.

The Healthier Michigan Radio Show

With National Walk at Lunch Day coming up on April 25, The Healthier Michigan Radio Show in April focuses on the health benefits of walking. Guests are Jodi Davis, the Blues’ walking advocate, who shares the steps she took to lose over 160 pounds; and Angela Jenkins, a health coach for Blue Cross who details the health benefits of walking and why National Walk at Lunch Day is a great opportunity to motivate coworkers, employees and just about anyone to take a walk for good health.

The hour-long show is  available online or as a podcast. It also airs at the following times on the following stations:

  • WJR-AM in Detroit, 7 p.m. Tuesday, April 3
  • WJIM-AM in Lansing, 7 p.m. Tuesday, April 3
  • WOOD-AM in Grand Rapids, 9 p.m. Sunday, April 8
  • WTCM-FM in Traverse City, 9 p.m. Monday, April 9

Talk of the Town

Also in April, Jeff Connolly, president of West Michigan Operations and Managed Care for the Blues, will speak with Steve Kelly of WOOD Radio on topics including Young Adult Blue MaxSM and other individual health plan products and National Walk at Lunch Day. Connolly is also a regular guest on the Talk of the Town segment on WOOD radio. Jeff will also begin having regular conversations on WTCM in Traverse City beginning in April.    

“Ernie” Encore Presentation

In addition to The Healthier Michigan Radio Show, Andy Hetzel, a frequent radio presence for Blue Cross Blue Shield of Michigan, sat down this month to talk with:

  • Ken Kal, Detroit Red Wings radio broadcaster
  • Dan Dickerson, Detroit Tigers radio broadcaster
  • George Blaha, Michigan State football and Detroit Pistons radio broadcaster

Hetzel, the Blues’ vice president of Corporate Communications, discusses “Ernie,” the play by Mitch Albom about legendary Tigers broadcaster Ernie Harwell, who also served as a walking advocate for Blue Cross Blue Shield of Michigan. BCBSM is bringing back the hit play for an encore presentation from May 3 through July 28 at the City Theater in Detroit.

Photo by Jens Dahlin

Story of Breast Cancer Survival Highlights the Power of Early Detection and a Positive Attitude

Blue Cross Blue Shield of Michigan Headquarters Building Breast Cancer Ribbon Display 2011October marks National Breast Cancer Awareness month. Blue Cross Blue Shield of Michigan has been working with several partners throughout the state to remind residents of the power of early detection and prevention.

Breast cancer continues to impact the lives of people through the state. Most of us are connected in some way to someone who has battled breast cancer, whether it’s a coworker, friend or relative.

“Twelve percent of women, which is 1 in 8 women in the U.S., will actually get invasive breast cancer in their lifetime,” said Grace Derocha, a registered dietitian and health and wellness coach at BCBSM.

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