Alternative medicine partnership’s a natural for members

If you’re a Michigan Blue Cross member interested in alternative approaches to health care, we’re working to better serve your needs. Through our Blue365 partnership, we’ve teamed with Healthyroads, Inc.TM, a health improvement and wellness subsidiary of American Specialty Health Incorporated.

Healthyroads offers savings on products and services in the areas of:

  • Chiropractic
  • Exercise and movement
  • Massage and bodywork
  • Wellness and fitness centers
  • Mind and body relaxation techniques
  • Diet and supplement advisors
  • Vitamins and supplements
  • Acupuncture (under development)

To participate in the program, members pay an annual $25 fee to receive discounts of up to 25 percent with 25,000 complementary and alternative medicine providers nationwide. Or, members can pay an annual $25 fee to get discounts or best pricing at participating affinity fitness club and exercise centers.

Want both? You pay only $40 to receive discounts at alternative providers and participating fitness clubs.

The new Healthyroads program augments our array of other member discount programs, including Healthy Blue XtrasSM and Blue365.

To access Healthyroads, Log into the member secured portal and go to Blue365 (Health and Wellness tab). From there, Healthyroads can be found under the Healthy Choices tab (Wellness).

About Shannon Paul
Social Media Strategist at Fifth Third Bank. This is a personal profile. Comments and activity are personal and do not represent my employer.

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